Competition 1st prize

Introduction

The brief called for a new headquarters for the Prangl Company in Vienna. The intention was that the main offices of this business should function as a model for buildings at other locations, in terms of both logistics and design. Starting from the ideal logistics plan a clearly recognizable and uniform formal language was devised that will also be used at other locations, where it can be adapted to suit the particular situation.
The slogan is: "Prangl makes difficult things easy"
This principle is used for the basic design approach; it inspires all elements and is visible and tangible in all parts. It contributes to strengthening the identity and underlines the entrepreneurial culture and consequently has both an internal and external effect.
The tasks set:
- it must be possible to integrate existing locations
- the new locations should not alienate the existing ones
- the new principles must be easily transferrable
Slogan for the design:

"Prangl makes difficult things easy"
This principle defines the basic approach of the design; it inspires all elements and is visible and tangible in all elements.
The solution:

The modular system
- it consists of the addition of familiar units
- it is highly economical in terms of both investment and operation
- it can be adapted to new situations and requirements
- the identity can be recognized in every element
- it can be extended in modular fashion
- improvements can be easily integrated.

Client:
Prangl GmbH
2345 Brunn/Gebirge

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